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How to support small businesses this Independent Retailer Month

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How to support small businesses this Independent Retailer Month

Updated: May 3rd, 2024

How to support small businesses this Independent Retailer Month

July is Independent Retailer Month, which is the perfect occasion to celebrate independent retailers … by going shopping! Small businesses are the lifeblood of our economy, and supporting them does more than just put money into the pockets of entrepreneurs. Did you know …

  • Two out of three net new jobs in the U.S. are created by small businesses
  • Local businesses generate 70% more local economic activity than big box retailers
  • If every family in the U.S. spent an extra $10 a month at locally owned, independent businesses instead of national chains, over $9.3 billion would be directly returned to our economy

Best of all, in today’s day and age it’s easier than ever to support small businesses from the comfort of your own home. In fact, we’ve compiled this list of some of our favorite companies that we think you’ll like. Check them out and buy something special for yourself or a loved one!

Bésame Cosmetics

Bésame Cosmetics was founded by Gabriela Hernandez, an artist, cosmetic historian, and designer who was fascinated by her grandmother’s beauty routine. Her goal is to bring romance back into the makeup industry, and she does that by offering modern reproductions of classic luxury makeup from the early to mid 1900s, including lipstick, face powder, mascara, and more.

In addition to the sentimental backstory and beautiful products, we love that Bésame manufactures and designs all of their products in the U.S., so you can look good and feel good about your purchase.

Shop Bésame Cosmetics!


Looking for a unique wedding gift or some stylish additions to your house? CounterEv offers beautiful wooden tables, chairs, kitchen accessories, and more — all made out of reclaimed wood and crafted in New York. Supporting small business, scoring high-quality furniture, and helping preserve our planet? We’d call that a win-win-win.

Shop CounterEV!

Dream Beard

Dream Beard was founded by Ryan and Brittany Lane in Brittany’s dad’s house in 2012. Since then, they’ve expanded and now offer not only beard oil, but also shampoos, clothing, and more. While they’ve sold products in over 80 countries to date, they haven’t lost their small business feel, and hand write each thank you note that comes with your order.

Shop Dream Beard!

Kate Lester Home

Have a stylish friend you need to buy a gift for? Or want to redesign your house without having to pay for a designer? Visit Kate Lester Home, where Kate and her amazing team offer curated pieces that they use in their interior designs. Not only is each piece hand-picked, but many of the products are also made by local artisans and vendors, so by shopping Kate Lester Home, you actually end up supporting more than one small business!

Shop Kate Lester Home!


After getting her business degree from U.C. Berkeley and embarking on a brief stint in banking, Viola Sutanto took a leap of faith and founded MAIKA, a design brand that offers stylish but functional travel and home goods, such as backpacks, totes, and travel cases. MAIKA’s goal is to make each day a little more joyful — not only with their products, but also by dedicating 1% of their proceeds to a charity or organization that’s important to them. Now that’s a mission worth supporting.

Shop Maika Goods!


Yogibo was born when Eyal Levy wanted to find a way for his pregnant wife to rest comfortably while traveling. After stumbling upon some stretchy fabric furniture in Jerusalem, he decided to form a company selling luxury bean bags, body rolls, pillows, and accessories. Almost 10 years later, Yogibo now has over 80 showrooms in the U.S., Canada, Japan, and Korea, but they’re still assembled in New Hampshire and shipped to you with love.

Shop Yogibo!

Astis Mittens

No, you probably won’t need mittens in the middle of summer, but it never hurts to prepare early. And if you want the best, you’ll want to go with Astis Mittens, which creates hand-crafted leather mittens and gloves that are known for their distinctiveness and durability. As they’re hand-stitched in the U.S., you can feel good about not only buying the best protection for your hands, but also creating and sustaining American jobs.

Shop Astis Mittens!


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