As a local business owner, one of the biggest advantages you have over big-brand competitors is surprisingly simple: your locality. You know customers by name, you know the local issues they care about, and you have firsthand knowledge of the directories and people who are most likely to influence the purchasing decisions of your community.
This local intel can be particularly powerful when applied to your small business’ local SEO (“search engine optimization”) strategy. Local SEO is a form of local online marketing, and while it has a lot of similarities with organic SEO, it’s actually quite different. Put simply, local SEO helps nearby customers find your business online by boosting your ranking in local directories, review sites, and maps.
If you target customers in specific regions, it’s important to invest in a localized SEO strategy to ensure your business ranks higher and more frequently in Google’s local listings and other local directories. The higher your ranking, the more you can drive nearby customers looking for the products or services you offer. This guide to local SEO for small business is designed to get your site’s local search optimization off the ground by improving your listings for localized search queries.
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Ready to learn more? Check out the next guide in our series, A beginner’s guide to social media for small business, to dive in!