Natalie Dormer, Michael Palin and Twiggy join Funding Circle and Just A Card to support independent bookshops

Back in November 2018, Funding Circle partnered with grass-roots campaign ‘Just A Card’ to support Indie Week – the colourful alternative to Black Friday – encouraging people to shop from independent retailers. Well, we are excited to announce that we’ve joined forces with Just A Card again and, this time, some famous faces are joining our campaign to get Britain supporting independent bookshops.

Fifteen household names have lent their support to our new campaign – called ‘Just A Book’ – to support Britain’s independent bookshops. Dominic Cooper, Natalie Dormer, Nathalie Emmanuel, Charlotte Gainsbourg, Richard E. Grant, Felicity Jones, Hanif Kureishi, Alex Lanipekun, Hayley Mills, James Norton, David Oakes, Michael Palin, Bruce Robinson, Greta Scacchi and Twiggy have all been photographed reading their favourite books, to show their support for independent bookshops.

James Meekings, Funding Circle co-founder and UK Managing Director says “Our philosophy is that when small businesses thrive, everyone benefits. Independent bookshops and retailers are important to the economy and our local communities. We want everyone to get behind this campaign.” Just A Card’s belief is that all sales – no matter how small – are vital in supporting independent businesses. “Just a book, just a card, just a gift… they all add up and are critical to small business success” says founder Sarah Hamilton. “We’re challenging shoppers to think about where they spend their money, and show how much they value the independent bookshops that make our high streets so special.”

The stars’ photographs, shot by acclaimed photographer Charlie Gray, will appear on posters on the London Underground from Monday June 17. Just A Card and Funding Circle are encouraging everyone who cares about small business to join in and support the campaign.

Join in on social media

Like and share our posts to help us spread the campaign message, and don’t forget to use the hashtag #justsupportsmall.

Follow @FundingCircleUK and @justacard on Instagram and Twitter to take part in our Treasure Hunt. Can you spot all fifteen posters around the London Underground? Share photos of the posters you spot and tag us, and you could win £100 of book tokens to spend at your favourite independent bookshop. (See full terms and conditions). Are you a bookshop or book publisher? Tell us about your business on social media and we’ll give you a shout out!

Ready to FlashMob?

If you’re in London, come along to London Bridge station on Wednesday June 19 and meet other Just A Book supporters. Follow us on social media for more details.

Support your local independent bookshop

Why not visit your local bookshop and buy a book. You’ll be supporting a small business AND you’ll improve your commute.

Support the Just A Card campaign

If you’re an independent retailer, get your window sticker and pins at We hear from retail businesses that they are changing the way people shop.




Jo Casley