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Revisiting the first business to borrow through Funding Circle

Funding Stories

Revisiting the first business to borrow through Funding Circle

Updated: 9 January 2023

Dr John Henry Looney is passionate about helping the world do more with less

With a PhD in Physiological, Community and Statistical Ecology, John Henry has over 30 years’ experience in delivering environmental and sustainability projects for businesses and organisations. In 2007, he decided to take the plunge and founded Sustainable Direction Ltd. John Henry and his team help businesses work with the natural world in order to increase their sustainability, efficiency and ultimately their prosperity.

Sustainable Direction Ltd is helping Alderney improve the efficiency of its energy infrastructure

The first Funding Circle borrower

John Henry also opened the way for small businesses back in August 2010 when Sustainable Direction Ltd became the first business to access finance through Funding Circle. They borrowed £12,000 from 53 investors to help demonstrate the viability of an outdoor air source heat pump.

Progression over 7 years

Sustainable Direction Ltd is now improving the energy efficiency of places like the Isle of Alderney, while investors lending through Funding Circle have helped a further 25,000 UK businesses to access finance.

Since 2010, we’ve worked tirelessly to improve our customer experience, as John Henry found when he borrowed a further £54,000 in October 2016 to hire two new members of staff and develop the business’s resources. John Henry said “We found it even easier this time…and it happened so fast, within a day or two the funds were in our account”.

Funding Circle co-founder and UK Managing Director James Meekings visited John Henry to see the development of Sustainable Direction Ltd— watch the video to find out more.

Looking to expand your business?

More than 25,000 businesses in the UK have accessed finance from Funding Circle, helping with cash flow, refurbishment, hiring staff and much more. You can check if you qualify for a business loan online in just 30 seconds.

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