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Picture story: Supporting local wine merchants in Surrey since 2014

Funding Stories

Picture story: Supporting local wine merchants in Surrey since 2014

Updated: 25 February 2022

The Vineking is an independent wine merchants operating across four shops and a warehouse in Surrey. The business was established in 2003 when founder Erik spotted a gap in the market for a more specialist retail offering.

Today, The Vineking employs 13 wine experts who hold countless Wine & Spirit Education Trust (WSET) qualifications between them, to ensure they can provide the best possible service for their clients. They also run a successful loyalty card scheme.

The shops, dotted around Surrey, host a regular calendar of events including pop up restaurants such as the very popular ‘Game of Rhones’ pop up, wine tastings and private events ranging from private banquets in store to personalised tastings run in customers own homes. If you’re in the area and would like to attend we’d encourage you to buy your tickets early to avoid disappointment, as we hear the events book up months in advance!

Alongside creating unique shopping experiences where customers can meet experts, the directors also run a successful wholesale business supplying wines of all kinds to bars and restaurants, clubs and catering businesses.

To open their fourth shop in East Molesey and buy stock, The Vineking has borrowed over £150,000, across two business loans, since 2014.

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