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Funding Circle partnership

Backing small business to win: Our new partnership with TNT Sports

Published on: 13th January 2026

In business, as in sport, there’s a great team behind every memorable win – inspiring you to be ambitious, helping you bounce back, and encouraging you to take every opportunity that comes your way. Because in sport and business, you should never have to go it alone. 

With Funding Circle you’ve got a team behind you. We’re with you every step of the way. We’re dedicated to helping our customers achieve their goals, and we go further than finance so our small businesses are supported. We back your business to win.

 

Official business finance partner of TNT Sports


As we continue our mission to back more small businesses – on and off the pitch – we’ve teamed up with TNT Sports to be the first official business finance partner of their live sports coverage in the UK and Ireland. 

 

As well as strengthening our commitment to Gallagher PREM Rugby, Funding Circle will be seen by rugby fans during coverage of the Quilter Nations Series, as well as new, diverse audiences across TNT Sports' world-class portfolio, from the Premier League to the Ashes.

 

This exciting partnership brings us right to the heart of the action, making it easier for hundreds of thousands of business owners and decision makers, like you, to find the right finance for your business.

 

Bringing big-match energy to small businesses


Our new TV commercials, which you might have seen on TNT Sports over the past few weeks, celebrate the shared values that power elite sport and small business: ambition, discipline, resilience and teamwork.

 

We’re proud to support small businesses with the same energy, commitment and clarity found in top-level sport. This partnership links to these values and also captures the hard work and grit of the small businesses we support.

 

As well as featuring PREM rugby stars Kepu Tuipulotu, Joe Batley and Lewis Ludlow, we’re showcasing Funding Circle customers and their businesses for the first time. It’s just one of the ways we back our customers with more than just finance. We hope these ads will help more people discover these fantastic small businesses.

 

Joe & Seph's Gourmet Popcorn


“With support, half chances become game changers,” says Adam Sopher, Co-founder & CEO at Joe & Seph's Gourmet Popcorn. “Funding Circle’s backing gives us the edge and helps us go the distance.”
 

When Joe & Seph’s spotted an opportunity for growth, they knew they would need the right finance in place. The family-run business initially used a business loan to invest in new machinery to increase the amount of popcorn they could ship. Now, they use FlexiPay to manage their day-to-day cash flow. 


Find out how Joe & Seph’s used flexible finance to build a financial toolkit and grow their business here.

 

The Foundry


Ben Gotting, co-founder of The Foundry, reveals the grit and determination that drives his business forward. “We’ve taken hits, but push forward,” he says. “Grit keeps us in the game and our backing makes the difference.” 
 

Ben, a former rugby union player, found success with his approach to small group personal training in London. When he found another site he wanted to take on, he came to Funding Circle for a business loan to kit out the new gym. 


Find out how The Foundry used finance to scale to more than 24 sites here.


Gauthier Soho


For Alexia Dellaca-Minot, Head Chef at Studio Gauthier: “Funding turns chances into results.” She shares the closeness and resilience of her team: “My staff, they’re my starting line-up. When the hits come, we bounce back.”

 

Studio Gauthier is the newest plant-based restaurant from award-winning chef and restaurateur Alexis Gauthier. Gauthier Soho have been long-term customers of Funding Circle, using business loans to help their restaurant grow.


Don't go it alone

 

Fast, fair, hassle-free finance – from the team that’s always got your back. Because in sport and business, you should never have to go it alone. To find out how Funding Circle can back your business to win, check your eligibility in just 30 seconds.

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