Updated: Jul 6, 2016
For the third in our Take 10 series, we’re looking at how you can win business using social media.
Facebook, for example, adds 500,000 new users every day so you can be fairly confident that a proportion of your target audience will have an account and will be logging on for business or pleasure.
Before getting started, ask yourself which website your target audience is likely to use. We’d suggest you start small, trying out which social media platform works best for your product and then as you gain confidence (and content!) focus your efforts on one or two. You’ll quickly find yourself in a free soapbox from which to promote your business and it’ll become part of your marketing strategy.
It is also important to consider what is right for your business. Pinterest, for example, might be great for a business with attractive products, like a clothing retailer, but is unlikely to be relevant for an accountancy firm. Don’t forget, however, that the most important part is being where your customers are, so even if a platform works really well for your business, but not your customers then it’s unlikely to be right.
To promote the best experience for users on social media, many platforms have rules that customise a ‘News Feed’ based on the likelihood that the user will engage with a post.
This means to guarantee your posts are seen by your target audience you need to make them engaging. To give your post the best chance, we’ve put together a couple of quick tips:
There isn’t a magic number of times that you should be posting, it’s more important to make sure your posts are engaging for your audience. You want to post enough so your customers don’t forget about you, whilst not posting too much to appear ‘spammy’.
The frequency and type of posts can depend on the website you’re using. In our experience:
Top tip: for best results, customise your posts and approach depending on the social media website you’re using.
One of the biggest benefits for your business is the data social media captures about your customers. Facebook, for example, will allow you to target specific groups of ‘prospective’ users through their audience targeting features. You do have to pay for this service, but even with small budgets this can be hugely valuable. We’ll be talking more about this in more detail in our next Take 10 instalment!
As your social media presence increases, and you find yourself posting across a number of social media websites, you may need some help in managing this. Here’s a couple of tracking websites we think do this best:
We hope you’ve found this post useful. Come back for the next instalment of Take 10, where we look at the benefits of paying for adverts on social media.
The Funding Circle team