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Updated: Dec 23, 2019
The guest post was provided by Fit Small Business. Fit Small Business covers small business topics ranging from small business financing to managing employees to finding customers and building relationships. You can visit their site here.
Organic search engine optimization (SEO) can drive plenty of traffic to your website if done well. SEO is a combination of on-page and off-page factors that helps the popular search engines match user inquiries with web content. The resulting links are served on what’s known as search engine results pages (SERPs). If your site comes up on the first page, especially among the top three links displayed by the search engine, chances are very good that people will click the link and visit your website.
So what’s the magic secret to achieving that coveted top slot on Google, Bing, and Yahoo!, among other search engines? The secret is SEO, shorthand for a combination of approximately 200 factors that build a profile of your website for the search engines and help it understand what your site is about and why it’s the best one out there.
A search engine’s job is simply to match a user’s query to the absolute best match it can find to the query topic. Your job as a marketer is to help the search engines find your site and think it’s the greatest one among the potentially millions sharing similar information. To do that, you need to leverage as many of those 200 factors as you can.
Obviously, 200 SEO factors is a lot to consider. We’ve narrowed down those factors to the top 5 that will help you get the most traffic to your site. If you’re interested in pursuing this topic further, we’ve reviewed both the best software and local search options to help you navigate the world of SEO.
These five SEO tactics are among those most frequently cited by webmasters as the fastest and most effective ways to improve your SERPS and increase website traffic.
In addition to these effective SEO tactics, there are other ways to increase website traffic. Social media offers another great way to reach large audiences of interested people, so cultivate those networks carefully, sharing relevant, engaging content and links to your website content with your followers and fans.
Guest posting can increase website traffic through the use of backlinks. Guest posting means reaching out via a personal email to webmasters and offering an original blog post or article in exchange for a link to your website.
Lastly, press release distribution can be an effective way to add plenty of backlinks quickly. Press release services share your press release across newswires, which in turn publish the release to multiple websites simultaneously. This reaches thousands of people through multiple websites, and can even distribute your content beyond the immediate publications if it’s picked up by other news outlets.
Driving traffic to your website takes time. With SEO, you have a comprehensive set of tools you can use to increase website traffic and in turn, increase the number of leads and sales from your site.
Samantha Novick is a senior editor at Funding Circle, specializing in small business financing. She has a bachelor's degree from the Gallatin School of Individualized Study at New York University. Prior to Funding Circle, Samantha was a community manager at Marcus by Goldman Sachs. Her work has been featured in a number of top small business resource sites and publications.