People have marvelled at the fact that I didn't start McDonalds until I was fifty-two years old and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night.
A good executive does not like mistakes. He will allow his subordinates an honest mistake once in a while, but he will never condone or forgive dishonesty.
There's almost nothing you can't accomplish if you set your mind to it.
I believe that if you hire a man to do a job, you ought to get out of the way and let him do it. If you doubt his ability, you shouldn't have hired him in the first place.
I found my customers appreciated a straightforward approach. They would buy if I made my pitch and asked for their order without a lot of beating around the bush.
A man must take advantage of any opportunity that comes along.
The simplicity of the procedure allowed the McDonalds to concentrate on quality in every step, and that was the trick.
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Competition can try to steal my plans and copy my style. But they can't read my mind; so I'll leave them a mile and a half behind.
One man's famine makes another man's feast...
You must perfect every fundamental of your business if you expect it to perform well.
Taking reasonable risks is part of the challenge. It's the fun.
It is impossible to grant someone happiness. The best you can do... is to give him the freedom to pursue happiness. Happiness is not a tangible thing, it's a by product - a by product of achievement.