The impact of our Introducer Marketing Service

Funding Circle is a leading global small business loans platform, connecting small businesses who want to borrow with investors who want to lend in the UK, US, Germany and the Netherlands. At Funding Circle, our mission is to build a better financial world and give small business owners and investors a better deal.

As the Funding Circle Introducer team, it’s our mission to help your clients get the finance they deserve to build their business. To date, our Introducer network has helped us lend £1.4 billion to British small businesses.

We aim to do everything we can to offer an innovative service to our Introducers and their clients, including offering an effective direct marketing programme that Introducers can take advantage of, free-of-charge. Our unique email and direct mail campaigns deliver carefully constructed marketing messages to over 2,500 of our Introducer’s clients every four weeks. 

The messages and creatives differ from month to month, and are crafted by our experienced and specialist marketing team. These communications encourage clients to engage with their Introducer directly, enhancing their existing relationship whilst enabling them access to fast, affordable finance.

At Funding Circle, we have an internal policy in place to ensure that if your client does come to us directly as a result of a marketing campaign, they are referred back to you as the original Introducer. We honor these relationships and see the value of the Introducer relationship for the client.

To date, this has provided our Introducers with over £10 million of incremental lending, at no extra cost to them.

We truly value the support of our Introducers and will continue to provide you with enhanced unique offerings throughout the year.

Katie Deacon